Introduction: Social Media Marketing Course
In today’s digital landscape, mastering Facebook and Instagram marketing is essential for any business looking to thrive. Our Social Media Marketing Training Course offers a hands-on, practical approach to growing your online presence, building an engaging community, and running profitable ad campaigns. Whether you’re a small business owner or an aspiring social media marketer, this course is tailored to give you the skills and strategies needed to succeed in the competitive world of social media.
Key Features:
- Platforms Covered: Facebook & Instagram
- Learn to Create Impactful Content & Ads
- Discover Organic Growth Techniques
- Master Paid Advertising with Low Budgets
- Build a Strong Social Media Brand Presence
Why Learn Social Media Marketing?
Social media marketing has become one of the most powerful tools for businesses in today’s digital world. With billions of users actively engaging on platforms like Facebook and Instagram, understanding how to effectively market on these channels is crucial for staying competitive.
Here are some key reasons why learning social media marketing can boost your career or business:
- Massive Reach: Engage with a global audience through targeted strategies on Facebook & Instagram.
- Cost-Effective Marketing: Achieve marketing goals even with a limited budget by leveraging organic and paid strategies.
- Brand Building: Create a strong online presence and build meaningful relationships with your audience.
- Career Advancement: Social media skills are in high demand, offering new job opportunities and professional growth.
- Stay Ahead of Competitors: Learn advanced tools and techniques to outperform your competition in the ever-changing digital space.
Course Objectives
By the end of this Social Media Marketing course, participants will:
- Understand the fundamentals of Facebook and Instagram marketing, including audience engagement, platform algorithms, and optimization techniques.
- Learn how to create compelling social media content that resonates with target audiences, driving organic growth and engagement.
- Develop proficiency in running and managing effective paid ad campaigns on Facebook and Instagram, maximizing reach with minimal budget.
- Gain insights into brand building through consistent social media presence, effective communication, and strategic advertising.
- Master the use of tools like Facebook Ads Manager, Instagram Analytics, and Pixel Tracking to measure and optimize campaign performance.
- Build a robust social media strategy that supports long-term business goals and objectives.
Course Outline (Modules)
Business Foundation Overview
Key Topics:
- Understanding Name Selection: Importance of a memorable and relevant name for your business.
- Selecting Industry, Category, and Segment: Defining the area you will operate in and identifying your niche.
- Deciding Target Customers: Who are your customers? Understanding demographics, behaviours, and needs.
- Product Selection, Pricing, Packaging: What to sell, how to price competitively, and packaging considerations for both digital and physical products.
- Domain & Hosting: Basics of domain selection and hosting setup.
- Product Hunting & Marketplaces: Researching trends, sourcing products, and leveraging platforms like Daraz.
- Business Registration, COD, IPO: Legal framework, cash-on-delivery practices, and initial public offerings.
Introduction to Social Media for Business
Key Topics:
- Types of Platforms: Overview of different social media platforms (Facebook, Instagram, Twitter, TikTok).
- Audience and Usage: How audiences interact on Facebook and Instagram and platform-specific usage trends.
- Success Case Studies: Real-world examples of businesses thriving on Facebook and Instagram.
- Low Investment Strategies: How to start selling products with minimal financial input.
- Profile vs. Page vs. Group: Understanding the differences and usage for business.
- Creating a Facebook Page & Group: Step-by-step guide.
Instagram Account Creation: Optimising for business use.
Optimising Facebook & Instagram Business Pages
Key Topics:
- Profile and Cover Photos: Importance of visual appeal and branding.
- Bio and Contact Information: Clear, concise, and informative.
- Page Optimisation for SEO: Tactics to enhance visibility on Facebook and Instagram search.
- Creating Effective Descriptions: Writing compelling ‘About’ sections.
- Understanding Facebook Insights & Instagram Analytics: Basics of tracking page performance.
Branding and Content Creation Fundamentals
Key Topics:
- Understanding Branding: What is branding, and why is it essential for your business?
- Brand Guidelines: Study successful brands to understand logo design, typography, and colour palettes.
- Creating Social Media Assets: Creating a professional logo, cover photos, and social media posts.
- Design Tools: Using platforms like Canva and Freepik for content design.
Creating Engaging Visual Content
Key Topics:
- Creating Videos: Using royalty-free videos, music, and voice-overs to create engaging content.
- AI-Assisted Content Creation: Leveraging tools like ChatGPT to streamline content creation.
- Social Media Post Design: A guide on how to create attractive posts using online tools.
Consistency in Design: How to maintain a cohesive brand presence
Social Media Content Generation
Key Topics:
- Monthly Content Calendar: How to plan content for consistent posting.
- Post Captions: Writing captions that drive engagement.
- Social Media Vocabulary: Understanding terms like CPC (Cost per Click), CTR (Click Through Rate), and Impressions (IMP).
- Facebook Automation: How to automate reviews, messages, and post scheduling.
- Page Settings & Roles: Understanding different page roles and customising your page’s settings.
Ads Creation & Boosting Posts
Key Topics:
- Boosting Posts vs. Ads Manager: The difference between simple post boosts and Ads Manager.
- Starting Ads with Low Budget: How to run ads with a budget as low as $1.
- Marketing Funnel: Understanding the Top, Middle, and Bottom of the Funnel (TOF, MOF, BOF).
- Identifying Marketing Needs: Matching ad strategies to your business goals.
Advertising Stages & Strategy
Key Topics:
- Advertising Stages: Awareness, engagement, and conversion.
- Creating an Ad Account: A step-by-step guide to setting up your Ads Manager account.
- Billing Methods: Exploring payment options and setting up a digital debit card for ads.
- Budget & Schedules: How to set daily and lifetime budgets, and schedule ads effectively.
Audience Targeting & Placements
Key Topics:
- Facebook Audiences: Custom audiences, lookalike audiences, and saved audiences.
- Importance of Placements: Choosing placements for your ads – Facebook Feed, Instagram Stories, etc.
- A/B Testing: Experimenting with different ad creatives and placements to optimise performance.
Running Awareness Ads
Key Topics:
- Reach Ads: Increasing your reach and brand visibility.
- View Ads: Optimising for video views on Facebook and Instagram.
- Like Ads: Ads to grow your Facebook page likes and Instagram followers.
Lead Generation & Communication Ads
Key Topics:
- Message Ads: Running ads that encourage Facebook messages and WhatsApp communication.
- Call & Lead Ads: How to set up call ads and lead form ads for direct customer interaction.
- Generating Leads: Techniques to gather leads efficiently through Facebook and Instagram.
Facebook Pixel & Tracking
- Understanding Facebook Pixel: What it is and how it works.
- Pixel Creation & Installation: How to create a pixel and install it on your website.
- Using Pixel Data: Tracking customer behaviour and optimising ads for conversions.
Running Catalogue & Conversion Ads
Key Topics:
- Catalogue Ads: How to run ads that showcase your products dynamically.
- Conversion Ads: Driving customers to complete purchases or sign-ups.
- Facebook Shops Integration: Linking your Facebook shop to dynamic product ads.
Ads Reporting & Scaling
Key Topics:
- Monitoring Ads Performance: How to use Facebook Ads Manager to track performance.
- Key Metrics to Focus On: Impressions, clicks, conversions, and return on ad spend (ROAS).
- Scaling Ads: How to increase budget or broaden audiences based on performance.
- Continuous Optimisation: Making adjustments to keep improving ad results.
This training structure ensures a thorough understanding of both foundational business knowledge and platform-specific techniques for effective use of Facebook and Instagram for content creation, organic growth, and paid ads.
Prerequisites
Before enrolling in the Social Media Marketing Course, please ensure you meet the following prerequisites to maximize your learning experience:
Basic Understanding of Social Media:
Familiarity with social media platforms such as Facebook and Instagram is beneficial. Understanding how to navigate these platforms will enhance your learning process.Access to a Computer or Smartphone:
You will need a device to participate in online classes and practical assignments. A stable internet connection is essential for accessing course materials and engaging in discussions.Willingness to Learn:
An open mind and a proactive approach are crucial. Being eager to apply new knowledge and strategies in real-world scenarios will greatly benefit your learning experience.Basic Marketing Knowledge (Optional):
While not mandatory, a foundational understanding of marketing principles will help you grasp the course content more effectively.Creativity and Enthusiasm:
A passion for creating content and engaging with audiences will enhance your ability to implement social media strategies effectively.
Who Should Attend?
This Social Media Marketing Course is ideal for a diverse range of individuals looking to enhance their skills and leverage social media effectively. Whether you’re a beginner or looking to refine your expertise, this course is designed for:
Business Owners and Entrepreneurs:
Learn how to utilize social media to promote your products and services, engage with customers, and build brand loyalty.Marketing Professionals:
Enhance your skill set by mastering social media strategies, analytics, and advertising techniques to drive marketing success.Content Creators and Influencers:
Discover the best practices for creating engaging content, understanding audience preferences, and growing your follower base.Students and Recent Graduates:
Equip yourself with essential social media marketing skills that are increasingly demanded by employers in various industries.Anyone Interested in Learning:
Whether you are switching careers or simply want to expand your knowledge, this course welcomes anyone eager to learn about social media marketing.
Meet Your Instructor
Meet our expert instructor, Sir Shahid Zaman Khokhar, a highly regarded Digital Marketing Expert and Meta Blue Print Certified Trainer with a passion for empowering individuals through knowledge. Based in Lahore, Pakistan, Shahid brings over 8 years of experience in digital marketing, e-commerce, and education.
About Shahid Zaman Khokhar:
- Background:
Shahid holds an MPhil in Management from the University of Central Punjab (UCP) and is recognized as one of the few Facebook Certified Trainers in Pakistan. His expertise spans SEO, PPC, social media marketing, and email marketing, making him a versatile asset in the industry. - Professional Experience:
Currently serving as the Digital Marketing Manager at Infinene Tech, Shahid has developed and executed successful digital media campaigns, optimized e-commerce platforms, and managed high-performing social media strategies. His previous roles include Head of Digital Marketing at Digital Transformerz and a Digital Marketing Trainer at KBM Training & Recruitment in the UK. - Key Achievements:
As a keynote speaker, Shahid has transformed the lives of thousands across more than 10 public and private universities in Pakistan. He frequently appears on television and radio, sharing his insights into digital marketing and community services. - Teaching Philosophy:
Shahid believes in a hands-on, interactive approach to teaching. He emphasizes real-world application, encouraging students to engage, ask questions, and collaborate throughout the learning process.
Join Shahid Zaman Khokhar in this comprehensive course and learn from a true industry leader who is dedicated to helping you succeed in social media marketing!
Shahid Zaman
FAQs
At Maryam Nazim, all our courses, including this SMM course, are completely free. However, we require a refundable security fee to secure your spot in the course. This helps ensure commitment and dedication from all learners.
How does it work?
- You pay a small security deposit at the time of enrollment.
- Once you successfully complete the course and meet the attendance requirements, we fully refund the security fee, ensuring you gain the knowledge at zero cost.
The SMM course spans over 8 months, including both theoretical and practical sessions. You will receive hands-on experience to ensure you can implement SEO strategies effectively.
Basic familiarity with digital marketing and websites is helpful but not required. This course is designed to cater to beginners as well as those looking to advance their SMM skills.
Yes! Upon successfully completing the course, meeting attendance requirements, submitting all assignments and passing the exam, you will be awarded a certificate of completion that will add value to your resume.
Ready to Get Started?
At Maryam Nazim, we are committed to helping you unlock the full potential of your SMM skills. Whether you’re a beginner or an experienced marketer looking to refine your expertise, this free course offers everything you need to become proficient in SMM.
Don’t miss your chance! Secure your spot today by clicking the button below.
Security Fee
Security Fee for this course is 5000Rs, which will be refunded on course completion.
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